Diddy took to his Instagram on Tuesday night to give out some advice to the new crop of rappers, R&B artists and singers, encouraging originality and saying he doesn’t “want the culture to get diluted.”
“It is literally too much,” Diddy said. “Everybody saying the same shit in different ways.” He continued, saying, “You have to be special, you have to be unique.”
Diddy isn’t wrong: In 2017, rap officially became the most popular genre in the United States, meaning not only was it more visible to the general public, but rappers that were previously under the radar came to the forefront.
Diddy is not the first artist to worry about originality in rap and hip-hop in recent years. In 2015, Snoop Dogg told music blog Pigeons and Planes that some of the biggest rap names sound the same: “I love Future, Migos, I love all them. Drake,” he said. “They my n—as, but I don’t know who is who when the record is over.”
While Diddy’s message was largely a warning to artists to not become “part of the noise,” he also gave general encouragement to those trying to make it: “Keep doing your thing, you know what I’m saying, and be special.”