DJ Khaled, the hip-hop star, has now taken the game to an entirely new level with regards to his son, Asahd. He has now filed a lawsuit against a company that is seeking its own trademark registrations for Asahd, Asahd Couture, and A.S.A.H.D A Son And His Dad.
DJ Khaled could have simply filed oppositions to these marks, but he has chosen to file a lawsuit that alleges his son “became instantly famous in his own right upon his birth in October 2016” and that defendants are “appropriating and exploiting the renown and goodwill associated with well-known brands and personalities — and, worse still, the names of famous personalities’ children.”
This follows a report from April that claimed Khaled and his wife, Nicole Tuck, filed to trademark their son’s name on everything from fragrances to clothing to video games.
Here’s the full complaint.
This article originally appeared in THR.com.