Hayley Williams may have first made her mark with bright orange locks, but Paramore’s lead singer is obsessed with switching up her hair color. In fact, she loves it so much she decided to make a hair color line all her own. Teaming up with beauty expert, Brian O’Conner, Williams and O’Conner created “Poser Paste”, a new wear-and-wash temporary hair dye available for pre-order now.
“I feel like hair is a very emotional thing,” Williams said. “Changing your hair is like a good reset—whether that’s a new color, haircut, or style.”
The star went on to explain how she wanted everyone to feel the same connection she has with hair. “It was important to give people the option of just trying it out, having a good time, and changing up their look more often,” Williams said. “In the past, Brian and I have dyed my hair a billion different colors within a short period of time. This is so nice because I can go home, wash it right out, and be ready for a totally different color tomorrow.”
Poser Paste is currently available for pre-order online for $17.99 and officially launches Oct. 16.