By Ayo Onikoyi
The Psquare brand is a brand that pulls a huge weight and controls immense respect of which value is almost inestimable. The duo of Peter and Paul Okoye are a big money spinner, but it is worrisome if they can remain so individually.
With their declaration of final disintegration, one can only wonder what will become the fate of each brother on his own.
Since the news of their breakup hit headlines, Nigerians have been curious as to which of the twin brothers has a better chance of survival as a solo artiste. A look at their joint and individual achievements may solve the maths.
Social media followership
Paul Okoye’s Twitter handle, @rudeboypsquare, has 712,000 followers and 1.7million Instagram followers, while Peter Okoye, @peterpsquare, on the other hand has 1.49million Twitter and 3.1million Instagram followers and jointly as @psquareofficial, they have 26,000 followers on Twitter.
Psquare as a brand also has an endorsement deal with premium telecommunications company, Glo Nigeria, which runs into millions of naira, plus a Glo branded Mercedes Benz G-Wagon worth over 25million naira each, making it well over 50million naira as add-ons to the cash endorsement. They also have an endorsement deal with Skol Beer (Congo) which also runs into millions of naira.
Peter Okoye has also been able to land himself some juicy endorsement deals. He bagged an endorsement deal with German multi-national sportswear corporation, Adidas, which was preceded by a solo deal with dairy product, Olympic milk, as well as his own dance show, Glo Dance with Peter. He got another mouth-watering deal when he became the brand ambassador for KIA Motors Nigeria. He also recently signed a partnership deal with Empire, an American distribution company and record label based in San Francisco, California.
Paul Okoye has, however, not been so lucky with endorsement deals, as he is yet to land himself one of such solo deals. However, time will tell who is better as a solo artiste, because at the moment we can only speculate whether “talent” or “deals” will help them scale through individually as Mr. P and Rude Boy respectively.
Irrespective of what may later transpire in their individual music careers, we wish them good luck as they begin a pursuit of their solo careers.