National Health Service

Femtech hardware startup Elvie inks strategic partnership with UK’s NHS

Elvie, a femtech hardware startup whose first product is a sleek smart pelvic floor exerciser, has inked a strategic partnership with the UK’s National Health Service that will make the device available nationwide through the country’s free-at-the-point-of-use healthcare service so at no direct cost to the patient. It’s a major win for the startup that was co-founded in 2013 by CEO Tania Boler and Jawbone founder, Alexander Asseily, with the aim of building smart technology that focuses on women’s issues — an overlooked and underserved category in the gadget space. Boler’s background before starting Elvie (née Chiaro) including working for the U.N. on global sex education curriculums. But her interest in pelvic floor health, and the inspiration for starting Elvie, began after she had a bab...

UK report urges action to combat AI bias

The need for diverse development teams and truly representational data-sets to avoid biases being baked into AI algorithms is one of the core recommendations in a lengthy Lords committee report looking into the economic, ethical and social implications of artificial intelligence, and published today by the upper House of the UK parliament. “The main ways to address these kinds of biases are to ensure that developers are drawn from diverse gender, ethnic and socio-economic backgrounds, and are aware of, and adhere to, ethical codes of conduct,” the committee writes, chiming with plenty of extant commentary around algorithmic accountability. “It is essential that ethics take centre stage in AI’s development and use,” adds committee chairman, Lord Clement-Jones, in a statement. “The UK has a ...